(Wednesday, December 29, 2010) When Shadow Play Entertainment President Cyrus Webb began looking for a theme song to promote its literacy campaign for 2011, he didn't have to go any further than two of his friends that shared his passion for encouraging reading: Herschel Dixon of Louisville, KY and Chris Ervin aka Dj Down South of Raleigh, MS.
"As a father, Herschel has made books a large part of his daughters' lives," says Webb, 35. "He came to me with the idea to rewrite Cash Money's popular song "Get Your Roll On" to promote reading among young people as part of our Hip Hop and Books Campaign. It made perfect sense, and from there we got together and wrote the song. The only thing left to do was get someone to record it."
Choosing Dj Down South was a no-brainer for Webb. "Down South had been a part of our Hip Hop and Books literacy campaign since I co-founded it in 2008 with Platinum-selling recording artist and bestselling author Corey "C-Murder" Miller in 2008," says Webb. "He saw what we were trying to do, and the rest is history."
The song "Get Your Read On" will be used as the theme for not just the Hip Hop and Books campaign but Webb's entire initiative to encourage reading among all age groups and backgrounds. "We have to do whatever it takes to get people enjoying books again," says Webb. "This song is just one part of my plan to do that in 2011. I am already working on a video for Youtube featuring the song, and we are gathering an impressive body of influential individuals together to promote reading's importance as well."
Celebrities that have already joined the campaign include actress/director/author Cherie Johnson (Punky Brewster/Family Matters), actor/author/recording artist Tray Chaney (HBO's The Wire), Vanessa and Angela Simmons (Pastry), recording artists Fizz and Booz and many more.
"Get Your Read On" is available for free download at www.esnips.com/web/getyourreadon. Webb hopes that people will share the song and use it as a catalyst to make books a part of their daily lives.
For more information about Shadow Play Entertainment's literacy campaign, visit www.hiphopandbooks.net, www.taketimetoread.com or contact Cyrus Webb at cawebb4@juno.com or 601.896.5616.
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